A Dubai-based restaurant company, Sarood Hospitality is a subsidiary of Jumeirah a Dubai Holding company. With a portfolio of much-loved homegrown and globally acclaimed food and beverage brands, the company is interwoven into the fabric of the emirate. As a full-service hospitality business, Sarood specialises in the innovation, nurture and operation of a wide range of sustainable food and beverage concepts, including high end, premium-casual, casual dining venues and lounges.

In total, Sarood Hospitality represents 20 concepts worldwide. The group continues to develop its brands to meet the needs of the evolving market, through a series of refurbishments, menu overhauls, talent acquisition and digital transformation.